Transparent Pricing for SaaS Link Building Services

Most SaaS link building agencies hide pricing behind a discovery call. We publish ours openly because we believe buyers should be able to evaluate the economics of an engagement before they commit to a sales conversation. Below is the actual range we operate in, the structure of how we price, what is included at each tier, and the honest answers to the questions buyers ask most often.

Our Pricing Model

We work on a monthly retainer. We do not sell per-link pricing, per-placement pricing, or one-off projects. The reason is structural: link building only produces compounding outcomes when it is run as a sustained authority program. A per-link model incentivizes vendors to chase volume over quality. A monthly retainer aligns us with the outcome, which is durable category authority that compounds over 12+ months.

Retainer pricing is determined by three variables: your stage (Series A through enterprise), your category competitiveness (a horizontal productivity tool competes against very different opposition than a vertical SaaS for orthodontists), and your authority gap (how far behind the category leaders you currently are on referring domains and topical authority).

Three Tiers, Published Openly

Series A / Early Stage – 12,000 to 18,000 dollars per month

For B2B SaaS companies that have raised a Series A or are bootstrapped past 3 million dollars ARR, and are entering the organic channel with intent. The category is likely emerging or moderately competitive. The current backlink profile is thin. The priority is establishing a foundation of editorial legitimacy and building the first cornerstone authority assets.

What is included at this tier:

• Discovery, audit, and 12-month strategy covering Phase 1 and 2 of our process
• 6-10 editorially earned placements per month, mixing resource and citation, guest contribution, and tier-2 digital PR
• 1 cornerstone content asset per quarter, such as a definitive guide, comparison framework, or executive POV
• 1 light digital PR campaign per quarter
• Internal linking and on-site authority distribution
• Monthly outcome reporting and quarterly strategy review
• Account Strategy Lead with weekly operational sync

Series B / Growth Stage – 22,000 to 38,000 dollars per month

For B2B SaaS companies that have raised a Series B, are operating in a moderately to highly competitive category, and have an organic mandate that is material to the next 18 months of growth. The expectation at this tier is that organic becomes a measurable contributor to pipeline within the first year.

What is included at this tier:

• Everything in the Series A tier
• 12-22 editorially earned placements per month, with a higher proportion of tier-1 and tier-2 digital PR
• 1 cornerstone content asset per month
• 1 full digital PR campaign per month with a tier-1 publication target list
• 1 original research production per year, such as a data report, benchmark study, or proprietary index
• Comparison and alternative page authority program
• Dedicated Account Strategy Lead plus Digital PR specialist plus Link Acquisition specialist
• Quarterly executive review with CMO or VP Marketing

Series C+ / Enterprise – 42,000 to 75,000 dollars per month

For B2B SaaS companies that have raised a Series C or beyond, are operating in highly competitive categories with well-funded incumbents, and are pursuing category leadership in organic search as a strategic objective. At this tier, the program is fully resourced and the expectation is durable, measurable category authority within 12-18 months.

What is included at this tier:

• Everything in the Series B tier
• 22-45 plus editorially earned placements per month
• 2 plus cornerstone content assets per month
• Sustained tier-1 digital PR program with monthly feature placements
• 2 plus original research productions per year, with one flagship annual benchmark report
• Full category authority program across all 7 pillars of our methodology
• Senior team allocation including SEO Strategy Lead, Head of Digital PR, Content Editorial Lead, and dedicated Account Strategy Lead
• Quarterly executive review with C-suite

You can model your specific investment against your category and ARR using our link building budget calculator and our ROI calculator.

What Is Not Included

We are explicit about what is not included in the retainer because hidden costs are the single most common complaint SaaS buyers raise about agency engagements.

Paid amplification budgets are separate. When we produce an original research report and want to amplify it with paid distribution to journalists and category influencers, that media budget is yours to set and is not part of the retainer.

Original data report production at scale may be an additional one-time investment. A flagship annual benchmark report, the kind that becomes the most-cited asset in your category for the year, sometimes requires custom panel research, third-party data licensing, or design and development work that exceeds the standard retainer scope. When that is the case, we will scope it transparently as a one-time project.

Translation, localization, and international expansion programs are scoped separately when applicable.

Paid placement. We do not buy links, and we do not include paid editorial or sponsored content in any tier. If you want sponsored content as a separate marketing channel, we will refer you to specialists who do that work properly.

Why Pricing Varies Within Each Tier

Within each tier, the range reflects four substantive variables.

Category competitiveness. A SaaS company entering a category dominated by a billion-dollar incumbent with a 20-year SEO head start will need more placements, higher-tier publications, and more original research than a SaaS company entering an emerging category with no clear authority leader.

Authority gap. If your current referring domain count is 10 percent of the category leader, the program needs to compound harder and faster. If you are already at 70 percent, the program is consolidation and defense, which is less resource-intensive.

Target placement quality. A program aimed at sustained tier-1 business press placements (Forbes, TechCrunch, Wired, The Information, Bloomberg, etc.) costs more than a program aimed at category-niche tier-2 publications, because the editorial relationships, the pitch quality bar, and the original story development required are materially more demanding.

Content production load. If your in-house team can produce the cornerstone content with our editorial guidance, the retainer sits lower in the range. If we need to produce the content end-to-end, it sits higher.

Frequently Asked Questions

What is the minimum engagement length?

We require a 6-month minimum commitment. We strongly recommend a 12-month engagement because the work compounds, and the most material outcomes are visible from month 7 onward. Engagements shorter than 6 months produce thin, non-compounding results and are not a fit for our model.

What are the contract terms?

Standard contract is a 6 or 12-month initial term, followed by month-to-month with 30 days notice. Quarterly invoicing is available for engagements of 30,000 dollars per month and above. We do not require multi-year lock-ins or auto-renewing long terms.

Do you guarantee links, rankings, or traffic?

We do not guarantee specific rankings, specific traffic numbers, or that a specific keyword will hit a specific position. Any agency that guarantees rankings is either lying or running a black-hat program. We do commit to a defined volume of editorially earned placements per month, transparent reporting, and a measurable trajectory against the 12-month plan we sign off with you in Phase 1.

What is your refund or exit policy?

If we are 60 days into an engagement and you do not feel the program is moving in the right direction, we will work with you to either re-scope the engagement or part ways. We do not hold clients hostage. We have parted ways with clients twice in our agency history when the strategic fit was wrong, and in both cases we issued a partial refund. That is the policy: if we are not delivering, we make it right.

Do you work with competing clients?

No. We hold category exclusivity for our clients. If you are a sales engagement platform in the Outreach or Salesloft category, we will not take on a direct competitor for the duration of your engagement.

What payment methods do you accept?

ACH and wire transfer for US-based clients. SEPA, wire, and Stripe for international. Invoiced monthly in advance.

Why is your pricing higher than the link vendor my CFO is asking about?

Because we are not selling the same thing. A link vendor at 300 dollars per placement is selling inventory off a sheet. We are selling editorially earned authority that compounds for years and survives every algorithm update. The economics only look comparable until you compare the durability of what you are buying.

Model Your Investment

Use the link building budget calculator to size your monthly investment against your stage, category, and goals. Use the ROI calculator to model the expected return against pipeline.

Then read about how we work, what is included in our SaaS link building services, and explore case studies from companies in similar stages. Learn about why SaaS Link Building Agency exists and meet the team behind the work.

When you are ready, get in touch to scope your engagement.