SaaS Link Building Case Studies

The case studies on this page are composite, anonymized accounts based on real client engagements. Client identities, exact metrics and specific dates have been generalized to protect confidentiality while preserving the strategic substance of the work.

Each of the twelve covers a different B2B SaaS category, because what moves a Series A developer-tool API is not what moves a HIPAA-bound healthtech platform.

Regulated and compliance-heavy categories

• Series B Fintech Payments Platform: DR47 to DR64 in 14 months.
• HIPAA Compliance Healthtech SaaS: DR38 to DR58 in 12 months.
• Series A Legal-Tech SaaS: authority build in a YMYL-adjacent category.

Technical and developer audiences

• Series A Developer-Tool API SaaS: Hacker News, engineering authority and 3.1x activation.
• Series C Data Platform: top-5 against Snowflake and Databricks on sub-vertical terms in 15 months.
• Cloud-Native SIEM SaaS: top-3 against Splunk and Datadog in 16 months.

Revenue and go-to-market software

• Series C Martech Attribution SaaS: ranking against Salesforce and HubSpot.
• Series B Sales Enablement SaaS: competing against Outreach and Salesloft in 13 months.
• Mid-Market Customer Success SaaS: pipeline lift from 6% to 22% in 14 months.
• Mid-Market HRIS SaaS: organic ARR contribution from 4% to 28% in 18 months.

Vertical and operations software

• Series B Supply Chain SaaS: vertical authority for logistics buyers in 14 months.
• Mid-Market EdTech SaaS: K-12 buyer authority build in 12 months.

What every engagement above had in common

The same programme ran in each case (editorial link building, digital PR and AI-search authority) calibrated to the category rather than applied as a template. The variable was never the tactic list; it was which publications the buyers in that category read, and how long the category takes to move.

If you want to see what that looks like for yours, read how the engagement works, review the link building programme, or book a strategy call.